We take our vision, mission, and values as the company DNA. Every single day, each of our team members wakes up to fight for a genuine cause. The company is built on these principles, which has shaped our company cultures, internal recruitments, and customer communication. We follow these principles every day to let the company evolve in the future.


Our Vision

Our main vision is "To become the world's most respected company that promotes happiness through money"


Our Mission

Our main mission is "To help people appreciate their uniqueness and make purposeful money decisions"


Our Values

Be Creative

Be Creative

Be open to new ideas. Innovate. Find new ways to make this world a better place every single day.

Be creative. Move this world forward.


Do Differently

Do Differently

No idea is too big or too small, just test it. If it makes a difference, it makes sense. Improve it all the time.

Do simple things, differently!


Stay Positive

Stay Positive

See opportunities and be optimistic. Learn from failures, not only from ours but also from others. Have good intentions.

Be positive, everywhere!


Own Your Mistakes

Own your Mistakes

Accept that we all make mistakes. Small, massive or even embarrassing, don't run away. Don't spin, nor blame others.

Admit when you are wrong.


Be Happy

Be Happy

Show humor. Enjoy friendship and sense of belongings. Know the meaning and purpose of what you fight for every day.

Be Happy. Smiley face, inside out!


Let Things Go

Let Things Go

Fully immerse yourself into what you do. Take challenges that you enjoy most. Have an act of courage to let things go if they are not exciting anymore.

Enjoy the journey while you march towards the goal!